The decline of league bowling and what to do about it.

70 million+ Americans walk into a bowling center at least once a year.

Only 2 million are league bowlers.

This means bowling centers are converting 2.85% of leads into repeat customers.

Cold calling a similar sale can have a 4% conversion rate.

This means something is horribly wrong. How are bowling centers getting warm prospects walking in on their own will, spending money and not converting a higher percentage than cold calling them at home?


What are you doing to get these customers to come back? E-mail lists are a great tool but is your e-mail list qualified?

SnackBar ensures that every e-mail address we collect is for a customer who has been to your bowling center and spent money.


To learn more, visit www.GetSnackBar.com/business

One way bowling centers can be more like Starbucks

Forbes says that one of the smartest move Starbucks made was their app. Once a customer has a credit card connected to it, it works just like having a gift card except you don’t need the gift card because you pay with the phone. The brilliance is once you’ve downloaded the app you, don’t feel like you’re actually spending money and customers don't mind making an extra purchase or two.

SnackBar works the same way for bowling centers. Once a bowler has it on their phone, they never need to take out their wallet to make a purchase from your restaurant or bar. Our trends show that over 50% of users will make a second purchase within 14 days. 20% of of SnackBar users will make a 2nd purchase the same day.

 

3 Free ways for bowling centers to improve their Facebook presence.

All of us know that Facebook is important but its hard to keep up with and its always changing. Below are 3 great tips on how bowling proprietors can improve their Facebook presence. Important things to remember, the goal of posting on Facebook is to get engagement from your bowlers and the community. Engagement is people liking, commenting, or sharing your post. When ever a user completes one of those actions it increases your social reach!

1. Set a schedule.

Decide how frequently you want to update your bowling centers Facebook page. I would highly recommend at least once a day and no more than twice a day. Make it part of your routine, eating lunch? Add a post. Getting ready to go home for the day? Add a post. It takes less than a minute and can easily become a simple to follow habit.

 

2. What to post

  • Keep it short. Shorter posts get 23% more engagement.
  • Posts with emoticons (Smiley Faces) increases comments by 33%
  • Thursdays and Fridays 18% more engagement than the rest of the week.

Questions get 100% more comments. Even if you're just posting information, put a short question relating to it at the end. The best types of questions start with "Should," "Would," or "Which?" Examples of great posts below:

"High series at the Rock n' Bowl this week was Steve D. 779. :D :D :D Which bowler do you think will beat it this week?"
"Should we offer 1/2 off shoes or 1/2 pitchers of beer Saturday? ;)"
"Would you rather bowl a perfect game or win the lottery? :)"

3. More visibility

Always, always, always attach a picture to your post. Bonus points if its recent and in your center. Always, always attach a location to your post. This will allow anyone who shares your post with a friend to know exactly where your bowling center is at.

Whats next?
Did you know that Instagram gets more engagement than any other social network?


What social media outlet do you want to learn more about? Twitter, Pinterest, Instagram? Leave it in the comments below!

-- Steve

3 Free, Awesome Bowling Center Promotions

3 new bowling center promotions that cost nothing to try.

Bowlers are tired of the same old bowling alley promotions. How many years have we been putting a red pin in the rack, giving customers a chance to roll a strike for a free game? I'm falling asleep just thinking about it.

Below are 3 awesome, unique promotions that will get your customers to bowl longer and come back more frequently.

Gamify open bowling.

Game 1 is $5, game 2 is $4, game 3 is $3 and every game after is $2. Bowlers will think they are saving money by bowling more when they will be bowling more than they expected. Set the scale to the pricing that works best at your center and watch customers stay for hours since they're getting such a good deal!

Everyone wants to bowl well.

Offer open play bowlers the option to play no-tap at no charge.

Counter Person: "Hey, do you guys want to play 9s enough today?"

Customer: "What's 9s enough?"

Counter Person "9s enough is where if you get 9 on your first ball, it counts as a strike!"

Open play customers will remember this as a fun twist on their experience at your bowling center. Next time they think about going bowling, they'll remember that your bowling center let them have a little more fun than your competitor down the street. This is great for parents with small children or adults who are self described "horrible bowlers." If a group of 5 bowls 2 more strikes per person per game over 3 games, the lane will turn over 22 minutes faster!

 "Earn your Shoes."

Every game a customer bowls, they get $0.25 taken off the cost of their rental shoes. On average, customers who rent shoes bowl 2 - 3 games. Open play bowlers will feel like they're getting a better deal and saving money by bowling longer. At $3 per game, you'll make $2.00 - $2.25 ROI on every extra game bowled.

Have a tip you want to share? Post it in the comments below!

-- Steve