The decline of league bowling and what to do about it.

70 million+ Americans walk into a bowling center at least once a year.

Only 2 million are league bowlers.

This means bowling centers are converting 2.85% of leads into repeat customers.

Cold calling a similar sale can have a 4% conversion rate.

This means something is horribly wrong. How are bowling centers getting warm prospects walking in on their own will, spending money and not converting a higher percentage than cold calling them at home?

What are you doing to get these customers to come back? E-mail lists are a great tool but is your e-mail list qualified?

SnackBar ensures that every e-mail address we collect is for a customer who has been to your bowling center and spent money.

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