All of us know that Facebook is important but its hard to keep up with and its always changing. Below are 3 great tips on how bowling proprietors can improve their Facebook presence. Important things to remember, the goal of posting on Facebook is to get engagement from your bowlers and the community. Engagement is people liking, commenting, or sharing your post. When ever a user completes one of those actions it increases your social reach!
1. Set a schedule.
Decide how frequently you want to update your bowling centers Facebook page. I would highly recommend at least once a day and no more than twice a day. Make it part of your routine, eating lunch? Add a post. Getting ready to go home for the day? Add a post. It takes less than a minute and can easily become a simple to follow habit.
2. What to post
- Keep it short. Shorter posts get 23% more engagement.
- Posts with emoticons (Smiley Faces) increases comments by 33%
- Thursdays and Fridays 18% more engagement than the rest of the week.
Questions get 100% more comments. Even if you're just posting information, put a short question relating to it at the end. The best types of questions start with "Should," "Would," or "Which?" Examples of great posts below:
"High series at the Rock n' Bowl this week was Steve D. 779. :D :D :D Which bowler do you think will beat it this week?"
"Should we offer 1/2 off shoes or 1/2 pitchers of beer Saturday? ;)"
"Would you rather bowl a perfect game or win the lottery? :)"
3. More visibility
Always, always, always attach a picture to your post. Bonus points if its recent and in your center. Always, always attach a location to your post. This will allow anyone who shares your post with a friend to know exactly where your bowling center is at.
Did you know that Instagram gets more engagement than any other social network?
What social media outlet do you want to learn more about? Twitter, Pinterest, Instagram? Leave it in the comments below!